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Trade Show Design Trends: Multi-Purpose Custom Design
Most companies end up purchasing several kinds of displays to work for different types of events. For small, local shows they have tabletop and standing displays, table covers in various sizes, and...
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Avoid Being Part of the “Boring Sea of Tradeshow Sameness”
I attend a lot of trade shows – hardware, books, electronics, men’s wear, food service, medical equipment, etc. – if there is a trade show, odds are I’ve probably been to it. It’s part of my job....
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Goal Setting - How to Evaluate a Successful Tradeshow
As corporate tradeshow marketing professionals, justifying participation in tradeshows is one of the most daunting tasks that we face. The competition for every penny of marketing budget is fierce and...
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Chasing Tradeshow Cost Savings?
Most exhibitors are being forced to find ways to reduce the cost of participation in tradeshows. The most common way this task is approached is to look at each cost line item and see what can be done...
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Staff Your Trade Show Exhibit to Win!
Anyone who has attended a trade show can tell you that the best booth, in the best location, with the best promotion, may not get the sale if you do not put together the right team to represent your...
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Make a Big Impact With a Small Trade Show Exhibit
You may be planning a small trade show booth, but that doesn’t mean that you can't make a big impact. Here are a few ways to make any exhibit a big win.Keep it simple Your exhibit will stand out if you...
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Buying Versus Renting Tradeshow Exhibits
Many organizations don’t realize they can test the waters when it comes to tradeshow exhibits, renting before they commit to buy. For some companies, however, especially those that know they will be...
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Tips for Selecting the Right Trade Shows
Making the decision to exhibit at a trade show is a significant commitment—in both time and expense—for any size company. Trade shows can deliver significant bottom-line benefits by generating valuable...
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Trade Show Strategy: Quality Displays Matter
When you exhibit at a trade show, the quality of your display really matters to increase booth impact. A brilliant concept or a great design will fall flat if the booth is poorly designed, manufactured...
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Design for Success: Branded Trade Show Booths generate sales
A trade show exhibit is a rare opportunity to surround your key prospects with your brand experience. An exhibit is not an impersonal 2-D experience like a TV commercial. It is not virtual and...
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Get An Apples-to-Apples Cost Comparison on Your Tradeshow Exhibit
Thinking About Changing Exhibit Companies?Feel like your current tradeshow exhibit service company is holding you hostage? Are you getting the level of service you deserve at a reasonable cost? Is it...
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How to Choose the Right Trade Show
Some trade shows are great investments and deliver lots of high quality leads; others are just a waste of your marketing budget. The trick is to find the productive shows without making a lot of...
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What should you know about your Trade Show prospects?
One of the most important decisions you need to make about exhibiting at a trade show is what information you should collect from your key prospects.Many trade shows place barcodes on attendee badges...
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Trade Show Strategy: Plan it Like an Expedition
I like to think about a trade show like an expedition. I’m headed off to some exotic land in search of treasure. I will be deep in the jungle, cut off from civilization for days. It will be hard to get...
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Trade Show Exhibit Strategies: Be the “Talk of the Show”
Become the "Talk of the Trade Show"Every show has that one exhibitor that everyone talks about – the “Talk of the Show”. It is not always the biggest or most expensive booth, but it is often the booth...
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Is Your Trade Show Exhibit a Good Investment?
Many marketing executives can’t completely answer this question. They basically repeat what was done in previous years with slight variations in execution. Taking a moment to analyze your trade show...
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How to Make Your Trade Show Booth Stand Out
Exhibiting at a trade show is a marvelous way for your company to capture the attention of its target market in order to introduce a new product or service, generate valuable sales leads, get media...
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Exhibit Acronyms – What is a Trade Show RFP?
RFP is an Acronym for Request for ProposalThis is one of the few tradeshow exhibit industry terms that is also pretty common in other areas of business. In a nutshell, it means that your company has a...
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Trade Show Design: Audience boredom is the real challenge
You’re heading to the biggest trade show of the year. You’ve checked out your competition and your exhibit looks as good as theirs looks. You have last year’s team back. Everything will be as good as...
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Trade Show Strategies: 5 ways to cut cost and make a big impression
These days everyone is looking for ways to get more from their trade show budget. Since your competitors are probably tightening their budget too, it's the perfect time to take advantage of the...
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Create Exhibits with Curb Appeal
Trade shows are by nature quite chaotic. Attendees bustling from booth to booth while exhibitors fight to garner their attention and interest in their companies’ products or services. Studies have...
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Ten Tips for Better Trade Show Exhibits
Trade shows can be one of the most cost-effective ways for your company to reach qualified prospects. And with a little bit of planning you can dramatically improve your results.Start planning as soon...
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EXHIBIT ACRONYMS - What does an EAC Provide at a Trade Show?
Exhibitor Appointed Contractor is a Company or Individual that Works on the Tradeshow FloorThe letters EAC is one of thousands of acronyms that can seem to exist only to confuse people with less than 5...
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In a Blink of an Eye, a Trade Show Decision is Made
Swarms of attendees are in the aisles, but who will come into your booth? Is one of the attendees your next big prospect? They could be…The bestselling book, Blink: The Power of Thinking Without...
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Make em Laugh: Ten Ways to Entertain Trade Show Attendees
Use Entertainment to Increase Trade Show Booth TrafficYou’ve spent the money on your booth. Your booth staff have been well trained to deliver persuasive sales pitches. Your displays are in order; your...
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